WHAT YOU WILL FIND
This a comprehensive list of free resources available for you to use when doing research or digging on insights. Some of the tools are data-based while some are newsletters that you can sign up for. Many of these resources have a free version but also a paid version which gets you access to more content. So take a look and I hope you find the list helpful! Also, remember that each tool is only as good as your ability to use it. ★ = Star indicates my personal favs :)
DATA TOOLS & DATASETS
Google Trends shows the leading trending searches from the Google search engine each week and may also be used to trend specific topics, terms or phrases over time. It's really great when trying to show increased interest in specific topics.
The Google Dataset Search is a handy search tool that allows users to locate online data that is freely available for use across the internet. I use it to search for data before I do any research so I am not duplicating work.
Answer The Public is an SEO tool powered by the “suggested searches” or predictions that you normally see when you perform a Google search and is useful in identifying the way people are searching for a specific topic in search engines.
Tastewise is an AI platform that turns billions of data points across recipes, social media, delivery, and restaurants into trends and information to be used by food and bev companies. this links to their free live data and is great for any food brands tracking food trends.
The Pew Research Center is a nonpartisan American think tank based in D.C. It provides information on social issues, public opinion, and demographic trends shaping culture. It's my favorite for keeping a pulse on American social and political beliefs.
Similar to Pew Research, Gallup provides nonpartisan data and research focused on measuring public opinion across the world. Gallup has been doing a lot of its studies for decades which makes it great to see changed in opinions and perceptions over time.
YouGov is another global public opinion research company but tends to focus on a wider variety of topics spanning entertainment, tech, media as well as social and political topics. YouGov always has the spiciest and most interesting pop culture questions.
Tastewise is an AI platform that turns billions of data points across recipes, social media, delivery, and restaurants into trend reports on shifts in the food & bev industry. This link is different from the other one because it links to their synthesized research reports not the data.
Pinterest reports on timely trending topics across their platform with supporting insights and data. Their end of year wrap ups and predictions for the next year are some of my favorites.
Global Web Indexes series of reports, infographics and guides which are carefully crafted to help brands stay up to date consumer trends across generations globally. I use this the most for GLOBAL data because it compares across tons of different countries.
This is a free monthly newsletter full of the most interesting campaigns from that month along with creative inspo and brand news. It's a great way to get quick bites of advertising fast. This one is actually my preferred over a ton of these others because it's so enjoyable to read.
This is a free newsletter offered by a guy named Bob who knows a whole lot about advertising and marketing. The newsletter covers hot topics in the marketing world and helps advertisers question our place in the world.
A daily newsletter that declares itself as the is the foremost authority on Millennials and Gen Z, leading studies of emerging trends, generational insights, and youth behavior.
YPulse's newsletter and free reports provides the most up-to-date information on Gen Z and Millennials, powering the youth marketing of the world's most popular brands. Limit 3 articles per month. These are some of the BEST youth culture reports on the market.
Wunderman Thompson Intelligence is the think tank and innovation unit at Wunderman Thompson that identifies new consumer behaviors, zeitgeist shifts and innovation in lifestyle sectors.
The Internet Archive is a non-profit digital library of internet sites and other cultural artifacts in digital form including books, audio recordings, videos, images and software.
Adweek is the most popular advertising publication covering creativity, client–agency relationships, global advertising, accounts in review, and new campaign work. Note: some articles are behind a paywall but others are free.
Keep your clients up to date with what's happening. To make this content your own, just add your images, text and links, or connect to data from your collection. Note: some articles are behind a paywall but others are free.
TikTok just released its own ad library for advertisers to scroll through and find currently running ads. Currently only working for Europe but will hopefully have access to the US soon :)
ANALYTICS AND DATA VISUALIZATION