SOCIAL STRATEGY TOOLS
WHAT YOU WILL FIND
Here is a series of social media and social strategy related tools. The first and foremost is of course social spec pages and then social listening and management tools. After that is a few other useful sections of tools for those who are influencers or working with influencers.
★ = indicates my personal favs :)
SOCIAL SPECS GUIDES
Linked is the Meta for business pages that have the specs outlined for instagram and facebook content. You can click through all of the options to get the specs and sample posts.
Linked is the Meta for business pages that have the specs outlined for instagram and facebook content. You can click through all of the options to get the specs and sample posts.
Linked is the TikTok business center where you can get ad specs as well as see the answers to questions about management and measurement of TikTok campaigns.
SOCIAL MANAGEMENT AND LISTENING
Brandwatch is one of the most popular and user friendly social listening tools you can subscribe to. It's more commonly used for social listening but can also be used for social posting/scheduling as well.
A newer but well liked platform, Infegy has risen in the ranks for advertisers given it's easy-to-read and visually appealing platform. It's great for finding top level trends and understanding audiences.
Another leader in the social listening category, TalkWalker is a popular option for big agencies. It's not as user friends and intuitive as some of the other platforms but they have pretty responsive customer service team.
Meltwater is another social listening tool and also offers media monitoring which many of the other platforms don't offer. However, it can be a bit expensive.
Sprinklr is one of the most in-depth tools but also one of the most complicated. It's more useful for large enterprise companies who want to manage a lot of accounts at once. And it's more useful for scheduling than social listening.
Sprout is one of the most popular social tool for scheduling and managing social. It's very user friendly and easy to use.
This one is very similar to sprout social but isn't quite as visually appealing when it comes to the reporting. However, Hootsuite is good because it can be integrated with Brandwatch for social listening.
Later lets you create, edit, and schedule posts in advance including images, carousels, stories, reels, etc. and is fairly popular because of it's lower price point.
Buffer is another one of the most popular social media management and posting websites. This is one for beginners and has a free version of the tool for personal use.
INFLUENCER SEARCH
Upfluence is the all-in-one affiliate and influencer marketing platform infused with AI made to help people identify influencers within a brand's network of customers, subscribers and followers.
Leader in running influencer marketing programs helping you search for influencers and manage relationships with them.
Another popular and really simple influencer search and management tool. Has a free option for people who just want to explore.
Klear is a powerful and easy-to-use influencer marketing platform that handles small to more advanced needs for enterprise size companies.
Tagger was created by a tech entrepreneur with the mission to make influencer marketing more effective and provide more analytical capabilities for clients.
LINK IN BIO TOOLS
The gold standard for link in bio tools. It's intuitive and easy to use with lots of customization available.
This link in bio tool gives users plenty of visual customizations, offering their own symbols and icons. They allow for unlimited links and multiple users.
Milkshake has a unique offering, allowing your link in bio to become a mini website where you can share more and sell directly to consumers.
Mobile first Tap Bio lets you create a customized landing page full of all the sites you want to share with instagram follows.
INFLUENCER TOOLS
This datasheet contains a pricing guide for average cost of paid influencer posts and is organized by vertical, audience size, and content type.
Aspire puts out a yearly report with the status of the influencer world covering things like trends, influencer benchmarks, major shifts, pricing, and more. It's very handy if you are an influencer or if you are looking to dabble in hiring influencers for your brand.
This Instagram account was started to combat the pay gap between black influencers and white influencers. The account shared influencers' pay, race, industry, follower count and more to bring more transparency to the industry.
All-in-one management system for creators, including customizable media kits with transparent data and adaptive social links.