WHAT YOU WILL FIND
This a list of PAID resources available for you and your agency to consider investing in. I summarized the tools here so that your teams can make better informed decisions when it comes to choosing strategy resources. So take a look and I hope you find the list helpful! ★ = indicates my personal favs :)
DATA TOOLS & DATASETS
Deemed essential by advertising professionals everywhere, Mintel is a market research firm that provides up-to-date insights, data and trends across major product categories and demographic groups.
Simmons MRI is one of the largest and most comprehensive consumer surveys measuring thousands of points and providing that data in an easy to use database platform for marketing professionals. It's the best option for developing audiences in the US.
YouGov polls their proprietary panel of consumers across the globe to develop a variety of data tools for marketers with the most popular being the audience profiling tool, which is similar to MRI/Simmons.
Euromonitor is the world's leading provider of global marketing and business data. It's very similar to GWI in that it spans tons of countries and is great for anyone with a global client looking for local insights.
Nielsen has a wide and varied option of services from media measurement, consumer segmentations and panel research. I've generally used it for industry insights and AdViews. I liked AdViews for comparing amounts spent on advertising between brands.
Relative is an interesting text analysis tool that can be used to understand conversation online or from an existing dataset and is helpful when it comes to comparing different sets of language, categories or brands.