INSIGHT REPORTS & NEWSLETTERS
WHAT YOU WILL FIND
This page is a collection of free and semi-free publications that offer data and insight reports, trend reports and newletters you can subscribe to. These sites are often my go-to options for keeping up with shifts in culture ★ = Star indicates my personal favs :)
A daily newsletter that declares itself as the is the foremost authority on Millennials and Gen Z, leading studies of emerging trends, generational insights, and youth behavior.
The Pew Research Center is a nonpartisan American think tank based in D.C. It provides information on social issues, public opinion, and demographic trends shaping culture. It's my favorite for keeping a pulse on American social and political beliefs.
Global Web Indexes series of reports, infographics and guides which are carefully crafted to help brands stay up to date consumer trends across generations globally. I use this the most for GLOBAL data because it compares across tons of different countries.
YPulse's newsletter and free reports provides the most up-to-date information on Gen Z and Millennials, powering the youth marketing of the world's most popular brands. Limit 3 articles per month. These are some of the BEST youth culture reports on the market.
Wunderman Thompson Intelligence is the think tank and innovation unit at Wunderman Thompson that identifies new consumer behaviors, zeitgeist shifts and innovation in lifestyle sectors.
The Internet Archive is a non-profit digital library of internet sites and other cultural artifacts in digital form including books, audio recordings, videos, images and software.
This is a free monthly newsletter full of the most interesting campaigns from that month along with creative inspo and brand news. It's a great way to get quick bites of advertising fast. This one is actually my preferred over a ton of these others because it's so enjoyable to read.
This is a free newsletter offered by a guy named Bob who knows a whole lot about advertising and marketing. The newsletter covers hot topics in the marketing world and helps advertisers question our place in the world.