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This page is a collection of free and semi-free publications that offer data and insight reports, trend reports and newletters you can subscribe to. These sites are often my go-to options for keeping up with shifts in culture  ★ = Star indicates my personal favs :)


A daily newsletter that declares itself as the is the foremost authority on Millennials and Gen Z, leading studies of emerging trends, generational insights, and youth behavior. 

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Your number one source for staying up to date on youth culture, popular memes, pop cultural trends and hot news. 


TrendWatching provides a variety of free reports on shifting behaviors and innovations happening in culture. 

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The Pew Research Center is a nonpartisan American think tank based in D.C. It provides information on social issues, public opinion, and demographic trends shaping culture. It's my favorite for keeping a pulse on American social and political beliefs.

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Global Web Indexes series of reports, infographics and guides which are carefully crafted to help brands stay up to date consumer trends across generations globally. I use this the most for GLOBAL data because it compares across tons of different countries.


WARC provides intelligence, expertise, marketing case studies, benchmarks and guidance to help marketers. The newsletter is free and has good tidbits here and there. 


E-Marketer is a insight and research company that provides extensive data on media usage, e-commerce, and digital behaviors. This is my go-to for media usage data. 

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YPulse's newsletter and free reports provides the most up-to-date information on Gen Z and Millennials, powering the youth marketing of the world's most popular brands. Limit 3 articles per month. These are some of the BEST youth culture reports on the market. 

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Nielsen Insights offers free reports covering trends happening in the marketing, business, and entertainment world. 


Forrester provides free insights and trends in their blog and podcast covering a variety of topics including tech, business, and digital behaviors. 

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Engine Group (Cassandra Daily's owner) run an omnibus and research arm that provides regular consumer trend updates. 


PSFK has a free email newsletter which gives regular updates on the media and retail landscapes. 


Research, analytics, and consultancy arm of Edelman, provides trends and insights in their email newsletter. 


Edelman's 20 years study on trust, credibility and relationship building between companies, brands, NGOs, governments, and consumers. 

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Wunderman Thompson Intelligence is the think tank and innovation unit at Wunderman Thompson that identifies new consumer behaviors, zeitgeist shifts and innovation in lifestyle sectors.

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BBH has a badass blog site where they post articles about trending topics and new ways to look at old problems. 

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Hootsuite is a leading social media management platform with a blog that provides digital reports and social media focused learnings and guides. 


Sprout Social offers a suite of social media solutions, insights, and blog posts that cover best practices and hot topics in social media management for brands. 


Fast Company is the leading online magazine that is a leader on business, tech, design, leadership, and innovation news. 


Wired is an American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. 


The Verge is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, and podcasts. 


TechCrunch is an American online newspaper focusing on tech innovations, emerging media, and startup companies. 

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Milled is a search engine for email newsletters so that you can find content on a variety of topics. Milled focuses more heavily on culture, fashion, and home decor. 

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The Internet Archive is a non-profit digital library of internet sites and other cultural artifacts in digital form including books, audio recordings, videos, images and software. 

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This is another cool newsletter for people who are into the latest cutting edge news from business, entertainment, and pop culture.


This is a free monthly newsletter full of the most interesting campaigns from that month along with creative inspo and brand news. It's a great way to get quick bites of advertising fast. This one is actually my preferred over a ton of these others because it's so enjoyable to read. 


A daily newsletter that declares itself as the is the foremost authority on Millennials and Gen Z, leading studies of emerging trends, generational insights, and youth behavior. 


This is a free newsletter offered by a guy named Bob who knows a whole lot about advertising and marketing. The newsletter covers hot topics in the marketing world and helps advertisers question our place in the world. 

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